Real riders. Real experiences. Genuine recommendations.
At EQUEENE, we believe the best people to represent our brand are the riders who already choose to wear it.
That's why we do things a little differently.
Rather than choosing ambassadors based on follower counts or sending out large numbers of PR packages, our Brand Advocate Programme is designed to recognise and reward the customers who genuinely love EQUEENE.
For this reason EVERY SINGLE EQUEENE CUSTOMER is welcome!
What is an EQUEENE Brand Advocate?
Our Brand Advocates are everyday riders who love our clothing and want to help spread the word.
Whether you're a competitive show jumper, happy hacker, dressage rider or simply spend every spare moment at the yard, we'd love to hear from you.
You don't need thousands of followers, professional photographs or a perfectly curated Instagram feed.
Just a genuine love for EQUEENE and a willingness to share your experience with other riders.
Why We Do Things Differently
EQUEENE was founded by a former professional show jumper, with the belief that riding clothing should combine genuine performance, comfort and flattering style.
Authenticity has always been important to us.
We believe that people should recommend products because they genuinely enjoy wearing them, not simply because they've received something for free.
That's why our advocate community is built around existing EQUEENE customers.
It's our way of giving something back to the people who already support our independent equestrian brand.
Who Can Get Involved?
Our programme is designed for existing EQUEENE customers who:
- Have purchased and experienced our products.
- Genuinely enjoy wearing EQUEENE.
- Would be happy to recommend the brand to other riders.
- Enjoy sharing their equestrian life, whether online or in person.
Your follower count isn't what matters to us. Your experience with the brand is.
Why Join Our Advocate Programme?
As an EQUEENE Brand Advocate, you'll have the opportunity to:
- Share your love for EQUEENE with your equestrian community.
- Receive your own personalised referral code, subject to programme approval.
- Earn rewards for qualifying recommendations.
- Be considered for features across our social media channels.
- Share feedback and ideas that could help shape the future of EQUEENE.
- Become part of a community of riders who genuinely love the brand.
Full programme benefits and terms will be provided when you join.
How Do I Join?
Already an EQUEENE customer and interested in becoming an advocate?
We'd love to hear from you!
Simply get in touch and tell us a little about yourself, your horses and your favourite EQUEENE products.
We'll share more information about the programme and how to get involved.
Not an EQUEENE Customer Yet?
Love what we're about and interested in becoming a Brand Advocate?
We'd love for you to get to know EQUEENE first!
Our Advocate Programme is exclusively for existing customers because we believe the best recommendations come from riders who have genuinely tried, tested and fallen in love with our clothing.
As a little welcome, you can enjoy 15% off your first order with code WELCOME15.
Find your new favourite riding outfit, put it to the test, and if you love it as much as we hope you will, we'd love to hear from you about joining our Advocate Programme!
Brand advocate FAQ
Not at all! We value genuine recommendations over follower numbers.
Yes. Our programme is designed for riders who have already purchased and experienced EQUEENE products.
We don't operate a general PR gifting programme in exchange for social media exposure. Our Brand Advocate Programme focuses on recognising existing customers who genuinely love our products.
Our advocate community is currently reserved for existing customers. You're very welcome to explore our collections and get to know EQUEENE first!
Yes! Our Brand Advocate Programme is open to all existing EQUEENE customers aged 18 and over.
You don't need a large social media following or professional content. If you genuinely love EQUEENE and want to help spread the word, we'd love to have you involved!
